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Category: Strategic Marketing

Home Archive by Category "Strategic Marketing"

The Secret To Staying On Track & Growing Your Business

December 17, 20137 commentsbusiness life, Determination, Grow Your Business, growth, list, Project Goals, Secret List, Stay On Track, success, The SecretPaul Cooley

Have you ever found yourself starting out working on a project, full force & full of determination…. All of the sudden, you realize you aren’t working on that project anymore. You actually now have 3 – 4 projects going on….

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How To Take Your About Page From Zero To Hero

September 27, 20133 commentsabout page, blogging, call to action, personal branding, wordpress, Zero To HeroPaul Cooley

If you are anything like me, when you find yourself on someone’s site for the first time, one of the first places you go is their about page. I know I’m not the only one that does this, because looking…

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The Real Truth About What Kind Of Business You Are In

August 26, 20133 commentsPeople BusinessPaul Cooley

I know if I asked what kind of business someone was in, most would start telling me about the kind of services they offer or products they sell. There are two big problems with this. 1. Most people don’t care…

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How To Make A Great First Impression Online

July 30, 20135 commentsGreat First Impression, online branding, Online Realm, online reputation, personal brandingPaul Cooley

Isn’t it amazing how it only takes seconds for you to form an opinion about someone, even before they have opened their mouth! The same is just as true online. How many times have you either been completely turned off…

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What Is A Value Proposition & Why Do I Need One?

May 6, 201312 commentsBrand Offer, Brand Positioning, Offers Value, The Value, Unique Selling Proposition, Value PropositionPaul Cooley

Have you found yourself being frustrated when people aren’t “getting” what it is you really do? Or maybe you find it hard to articulate what it is that you do, when someone asks the classic question “what do you do?”….

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