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Category: Strategic Marketing

Home Archive by Category "Strategic Marketing" (Page 2)

Get Off My List! – Why Unsubscribers Can Be A Good Thing.

April 16, 20133 commentsClient, email lists, email marketing, Fans, Lists, My List, Perfect, personal branding, SubscribersPaul Cooley

I know you have been working hard on building your email list, so why on earth would I say having people unsubscribe can be a good thing?! First off, let me say, it’s going to happen. Everyone gets people that…

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How To Give Your Prospects An Offer They Can’t Refuse

October 31, 201211 commentsAn Offer, irresistible offers, Limited Time Offer, Make An Offer, My Prospects, Online Offers, Prospect, Qualifying Prospects, Your OfferPaul Cooley

So there I was in a client’s office getting ready for a meeting with the CEO and a few managers. I was just about to walk into the boardroom when someone asked me if I would like a coffee or…

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