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Category: Personal Branding

Home Archive by Category "Personal Branding" (Page 2)

What Is A Value Proposition & Why Do I Need One?

May 6, 201312 commentsBrand Offer, Brand Positioning, Offers Value, The Value, Unique Selling Proposition, Value PropositionPaul Cooley

Have you found yourself being frustrated when people aren’t “getting” what it is you really do? Or maybe you find it hard to articulate what it is that you do, when someone asks the classic question “what do you do?”….

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I’m Miserable! – Protecting Your Personal Brand With Boundaries.

March 9, 201312 commentsBrand, Corporate Brand, Miserable, personal brand, personal branding, Protect Your Brand, Your Brand, Your Personal BrandPaul Cooley

Have you ever found yourself miserable in your job or with working on a project for a particular client? Maybe you are dealing with that right now. Let’s face it, when we are miserable with what we are doing, the…

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How To Create Stronger Loyalty Your Competitors Will Wish They Had – Part 1

January 11, 20135 commentsBrand, brand touchpoints, Business, Competitor, Creating Value, Email, Loyalty, TouchpointPaul Cooley

I recently witnessed a local restaurant close their doors permanently. The thing that amazed me the most was the reason why they had to close their doors. The reason was simply, they were mean to their customers. Yup, that’s it!…

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Does Your Business Have A Greater Purpose?

November 26, 20127 commentsA Business, Business World, Money, Purpose, Today's Business, Your BusinessPaul Cooley

I recently had an interesting discussion with a CEO of a company and the topic  intrigued me. We were talking about branding and the overall image of his company. I mentioned to him about the idea of implementing through his…

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How To Get Hired – Bringing The “WOW” Back

October 13, 20128 commentsConsultants, Freelancer, Get Hired, How To Get Hired, The Wow Factor, Wow Experience, Wow FactorPaul Cooley

It can be very stressful and disappointing when you are trying to get hired. Especially when you need money now! It doesn’t matter if you are trying to get hired as an employee, consultant, freelancer, whatever… We all can feel…

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